Leveraging Social Media to Increase Sales

Over the last decade social media has grown from something small, where you interacted with close friends, shared what you ate for your lunch or your outfit… But it has grown into an entire industry across different platforms and channels and has become a vital part of any business’s marketing strategy. Nowadays if you’re not on social media you are losing out on potential customers and you’re losing credibility. 

Social media is a tool you can use to increase sales, or to drive traffic to your website and generate leads. And it can also act as a validation to your clients that your brand is trustworthy, and worth investing one’s time, money or efforts into. If you still think you can run a business without investing in social media, you’re setting yourself up for failure… Sorry to break it to you. 

If you still think you can run a business without investing in social media, you’re setting yourself up for failure…

If you’re trying to elevate your social media presence and share your brand message in the most effective way possible, here are a few tips. These will help you reach new clients, raise your brand awareness and create an engaged community.

Work on your brand story.

Your story is the arguably the most important part of your marketing strategy. Your brand story tells everyone what your business is about, where it began, what its goals are… And if you don’t have a story that engages your audience, you will lose that audience. 

Brand messaging is a form of storytelling. Figure out what your story is… That is the starting point. Without the story, the message will be lost and so will any sales or leads.

Figure out who your audience is.

If your product or service is not targeted at a specific demographic, make use of analytic tools that will help you figure out who is the most engaged audience. 

Once you’ve identified your audience, you can work on the best ways to market to them. Different techniques work for different audiences. Not everyone is into rainbows and cupcakes, or sleek, business type content. The audience is very important in figuring out how to market your product on social media. 

Make use of analytics. 

As much as you can figure out your audience through analytics, there is so much more you can benefit from when it comes to analytics. 

Maximising analytics can help you figure out which social media platforms are the most effective for your business and brand marketing. You can find out which posts are being seen, by whom and the engagement on each of the posts you share with your audience. Once you’ve figured out key times for engagement, the most interesting posts to your audience and which platforms are the most important for your needs, you’ll be able to utilise each platform to the best of its capabilities. And you’ll be able to track how effective your marketing is. 

Measuring your digital presence helps you see your flaws, things you might be missing and points where you’re succeeding in generating leads, engaging your audience and raising awareness for your brand.

Build a content strategy.

Content for your business or brand can be difficult to manage, produce and post even when you’ve got an idea of what your audience enjoys seeing and engages with. Our advice is to come up with a strategy that incorporates all the elements of your brand story and messaging that are working and build onto that. 

Having a plan for your content and social media branding, allows you to build campaigns, avoid stress and rash posting. It also allows you to build a cohesive strategy across your different social media channels. 

Depending on the size and scale of your social media needs, there are a variety of apps and tools you can use to plan your content. 

Agorapulse is a great resource for managing your social media channels, scheduling and publishing content across different platforms and measuring analytics. They also have a comprehensive blog filled with tools and advice on how to build your social media presence and marketing campaigns. 

Some other tools for scheduling and content strategy include: Buffer, Hootsuite, SocialPilot and Loomly among others. All of these tools have strengths and weaknesses and you can investigate to see which of them would be the best for your business based on price, their services and capabilities and your personal needs. 

However, it cannot be overstated how important a content management plan and strategy is in place for your business’s success on social media.

Focus on your customers.

Make sure you are always engaging with your audience. Respond to their questions and queries. Build relationships with them. 

Responsive brands remind their customers and audience that they are trustworthy and that they care. As well as this, your customers are more likely to validate and promote your brand through reviews or sharing of their experiences. All of this user-generated content and customer feedback is important for building brand awareness and trust in your brand. 

Think about it, if you see good reviews on a website you’re more likely to purchase a product or invest in their service offering. And good reviews come from customer satisfaction and engagement. Look after your customers.

Leveraging your social media to increase sales is not too difficult when you break it down. Focus on telling your brand story and sharing your message effectively with your audience. Make sure that you use the analytics that all social media platforms provide and utilise tools that will help you manage all of these things. That way you can use social media effectively without getting overwhelmed by the nitty gritty. You’ll be able to focus on engaging with your customers, finding out what they love and filling in the gaps to give them things they love. 

Happy customers. Happy clients. Successful businesses. Good luck!

And if you find yourself struggling with any of these points, or if it seems like too much for you to accomplish – get in touch. We are here to help. 

Written by

Amy Codrington is a writer and storyteller with a background in multimedia production, filmmaking and gender studies, which gives her unique insight in her field. All of these facets influence Amy’s writing and experience as a storyteller, creative thinker and strategist and inform how she writes about different topics.

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