Truly One Of A Kind

Beach Body

Creative Strategist / Cape Town, South Africa

Beach Body is a South African thought-leader and comedian who was in need of some refreshing content for his 2021 digital marketing strategy. He approached us to conceptualise and develop some new brand images with him, including headshots, fashion portraits and some detailed, styled looks. We wanted to make sure his digital branding was fresh and in line with his updated 2021 marketing strategy!


In our LUX & MODE studio, we put together a professional portrait shoot, working with different backdrops and lighting to produce a wide range of images he could use for his online brand image over the next few months. These portraits showcased his sense of style, humour and the darker, more introspective side of his character, which are all elements that add to his image and vision for 2021. 

As well as a detailed portrait shoot in the studio, we ventured out to Camps Bay for an on-location fashion shoot. The sunset and the beach setting made for the perfect shoot that showed off Beach’s style, and his character. We created an inspired look that will help Beach express himself and his image across social media. 

With this updated portfolio of portraits and fashion brand images, Beach’s 2021 digital marketing campaign is set to thrive.

“Through his new fashion images, detailed portraits and elevated brand look, Beach has been able to reach new clients expand his audience through his social media platforms this year.”

– Matt Masson, Director

LUX & MODE Digital