Less is more. Always.

Daniel Wellington

Watch & Accessories Designer | Global

Daniel Wellington is one of the world’s most recognised watch designers. Their timeless watches and accessories help elevate their customer’s look and bring an understated confidence and class. Our focus was to bring this brand message across through the production of high-end Instagram reels and stories. These clips are the perfect addition to their digital marketing campaigns, across all social media platforms, as they encapsulate the timelessness and confidence that Daniel Wellington inspires.

In the LUX & MODE studio we worked to create a collection of exemplary looks with the Daniel Wellington watches. This project aimed to show off the products and how they could be styled. The effortless and chic nature of the brand forms part of their digital messaging, as these accessories must form an integral part of the customer’s day: their sense of style and self-confidence.

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We framed the customer as the focus of the brand’s story and digital messaging, and Daniel Wellington helps their customers to elevate their style with a sleek accessory that will make them feel impeccable. The vision for this shoot was clean cut and high fashion, with a neutral colour palette that will transcend seasons, reminding their audience that Daniel Wellington watches are a classic, lasting fashion statement. This digital media content can be used for marketing campaigns in the months to come.

“The vision for this shoot was clean cut and high fashion, with a neutral colour palette that transcends seasons and can be used for marketing material in the months to come.”

– Amy Codrington, Art Director
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LUX & MODE Digital