Keeping South Africa active

Medshield Medical Scheme

Medical Aid Company | South Africa

During 2020 Medshield, one of South Africa’s family medical aid schemes, wanted to engage with their community and unite people during the COVID-19 lockdown. Their marketing agency, Coffee Creative Studios, approached us to help them produce digital content as part of Medshield’s efforts to encourage people to stay active and healthy. We worked together on their stills and video content creation, as well as producing a series of livestreams for their Medshield Movement campaign, encouraging people to get active at home.  

We helped Medshield reach their community through live workouts and yoga sessions. Their goal was to increase brand awareness through these live events and spread a positive message across social media on staying fit and healthy during some of the most difficult months of the pandemic. As well as brand awareness, these events aimed to drive traffic to their website and remind people of the value of a medical aid company that cares and connects with their community. 


“Working with Coffee Creative Studio is always a pleasure for us. They are an inspiring team with exciting, fresh ideas. This Medshield project was especially fun to be a part of!”

– Matt Masson, Director

“Meeting Bong’musa was a very humbling experience. He has a truly inspiring story and this shoot was definitely a highlight for us.”

– Matt Masson, Director

As well as various live streamed events, we also worked with Coffee Creative to develop Medshield’s digital content and commercial stills, adding to their nationwide marketing campaign. The images were used online: on their website and social media, and in their print documentation and featured many of the Medshield Ambassadors, including Bong’musa Mthembu, Mapule Ndhlovu, Malcolm Marx and Amy Hoppy. Through their deliberate efforts to elevate their digital content, especially during the pandemic, Medshield have been able to thrive and their business has grown exponentially.

LUX & MODE Digital