Reacting to a global pandemic

TomorrowToday Global

Graeme Codrington | Johannesburg, South Africa

One of South Africa’s prominent futurists and thought leaders, Graeme Codrington, was looking to update his digital content in order to keep up with the world’s shift into the online space. His pivot with his media content and marketing strategy was to remind his clients that he is a specialist in future trends and ensure the highest quality delivery of his services throughout lockdown and beyond.

A full update in his digital media content and marketing portraits was in order. So Graeme approached us to produce a selection of stills and web assets to elevate his marketing strategy for 2021. We did a studio shoot for the professional headshots, in the LUX & MODE studio, as well as an on location shoot in Sandton CBD, South Africa’s top business district.

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“We believe that effective messaging is the most important brand asset any company can possess, however differentiating yourself through quality media production is the best way to make that message stick. And that’s what we did with TTG.”

– Matt Masson, Director

Because COVID has thoroughly changed the working world, Graeme wanted to build a home studio to leverage new media clients through video, webinar and online conferences. We helped him design this space and develop his studio setup, which includes a green screen wall, professional lighting and a convenient camera setup that connects directly to his computer for the best quality video for his Zoom meetings, online conferences and webinars. 

By updating his media content and focusing on his home studio, Graeme has set his business up to thrive throughout 2021. He has successfully adapted to the future of digital marketing with fresh content and we were happy to help him achieve this!

LUX & MODE Digital