Transparency to Inspire

Women's Health

Magazine | South Africa

Women’s Health was working on their winter campaign for the magazine and approached us to create some high end stills for the spread. This was a campaign focused on transparency and clarity, where the Women’s Health employees took part in a winter challenge to try a new sport or exercise activity to push them out of their comfort zone. The vulnerability that all the women shared through this process made for an inspiring shoot. The goal of the campaign was to inspire and encourage their readers to stay active during the winter months.

It was a very challenging shoot because there were lots of moving parts. Each of the employees had chosen a different sport or activity and we had to photograph each of them in their chosen environment. So organising the shoot and showcasing each activity required a lot of pre-production and planning. However, it was a successful shoot executed in one day across many locations in Cape Town, including swimming in the canals, running on Signal Hill, and boxing at a gym in Bo-Kaap. Despite the busy schedule, we managed to fit everything into one day. The Women’s Health team were amazing and this shoot conveyed their motivational message in a cohesive and beautiful winter spread.

LUX & MODE Digital